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Before beginning this discussion, read the Marketing In Action Case: Real Choices at Walmart on page 7d of your textbook Consider what you learned about
Before beginning this discussion, read the Marketing In Action Case: Real Choices at Walmart on page 7d of your textbook Consider what you learned about Walmart's afternot at growth in India with its initial investment in Fipkart in this case study, in well as the dilemma they found themselves in. Consider the history and culture of retail sales in india and the small store owners in that country who are altempting to protect ther own interests by influencing regulations on foreign investments Review the other major competitor's actions (te Amazon) who also wants to break into this huge global market. Consider the ethical actions in this case -who would benefit the most with the actions of Walmost to dominate the retail trade in India?After year hiare read through the entire case study, post your responses to each of the following questions below For your answer to the third cubtion, you should nicludy a hail discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you and the marketing manager of thes company. Each of your responses should be supported with a full paragraph and relate to the concepts in this module which Include ethics and global growth strategies. This is not a case about promotion, advertising, or social media 1. What is the decision facing Walmart? 2. What factors are important in understanding this decision situation? 3. What are the possible alternatives? Fully describe at least two, 4 Pretend you are the marketing manager at Walmart What decision(s) do you recommend based on the ethics and global growth concepts that You reviewed in this chapter? 5. What are some ways to implement your recommendation? an al your classmates' posts until AFTER you have posted your Initial mepong
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