Question
Before buying a car, your aunt spent months choosing between two options. after she decided what car to buy, she claimed that the right choice
Before buying a car, your aunt spent months choosing between two options. after she decided what car to buy, she claimed that the right choice was always obvious because the one car is so much better. What explains your aunts attitude?
Step by Step Solution
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There are 3 Steps involved in it
Step: 1
Your aunts experience is a common phenomenon called postdecision justification Heres why it happens ...
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
