Why is permission-based marketing gaining so much focus in service firms communications strategies?

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Why is permission-based marketing gaining so much focus in service firms’ communications strategies?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Why is permission-based marketing gaining so much focus in service firms communications strategies?

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Permissionbased marketing is a strategy where businesses only send promotional messages to people wh...View the full answer

Essentials Of Services Marketing

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