Why is word of mouth important for the marketing of services? How can a service firm that

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Why is word of mouth important for the marketing of services? How can a service firm that is the quality leader in its industry induce and manage word of mouth?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Why is word of mouth important for the marketing of services? How can a service firm that

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Word of mouth WOM is a form of informal communication between consumers about a product service or company It is important for the marketing of servic...View the full answer

Essentials Of Services Marketing

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