Before completing this discussion, 1) read the American Egg Board (AEB) case, 2) watch the AEB advertisements, and 3) visit the AEB website (https://www.incredibleegg.org/). In roughly 200 words, answer the following questions on this discussion board. Be sure to reply to two fellow classmates.

Considering the case background, the most recent AEB marketing campaigns, and the information provided on the AEB website (https://www.incredibleegg.org/), provide your perspective on the following questions.

1 - How does the AEB attempt to influence consumers during the 1) problem (need) recognition and 2) information search stages of the decision-making process? Give examples (6 points).

2 - What appeal is used in the Weggsday and Gift of Egg advertising campaigns? a) What is the objective of these campaigns and b) how do these ads attempt to influence consumers (5 points)?

3 - Eggs are not in the evoked set for breakfast for many consumers. What has the AEB done to try to change this (3 points)?