Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company first analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This process is called ___- 01 1) prospecting 2) approaching the customer. 3) preapproach 4) sales training, Food King grocery stores offer candy bars in the checkout lanes for $0.99 rather than $1.00. This use of ____ pricing should help increase sales of the candy bars. 1) odd-number 2) premium 3) penetration 4) everyday low An advertising platform consists of the 1) clearly defined objectives of the advertising campaign stated in precise and measurable terms. 2) layout of the ad with all the components of ad 3) broad objectives of the promotional campaign. 4) basic issues or selling points that an advertiser wishes to include in the advertising campaign