Before engaging in class discussion, kindly ensure that you have read the following articles: Vila, O., Bharadwaj, S., Morgan, N., & Mitra, S. (2020). Is your marketing organization ready for what's next? Harvard Business Review. Read here Dawar, N. (2013). Mind over marketing. Ivey Business Journal. Read here Discussion: Class Participation Having read the articles, you are tasked with discussing the following: Analyze the organizations mentioned in the articles and elucidate the contextual factors that must be considered when formulating a marketing strategy. Provide a detailed explanation of how you would mitigate the traps associated with the execution of the marketing strategy. Your active participation in this discussion is compulsory and will constitute the entire grade for this learning activity. Please ensure your contributions are insightful, well-reasoned, and grounded in the readings. https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next https://iveybusinessjournal.com/publication/mind-over-marketing/