Question
Before franchising her Global Chopsticks restaurant concept, owner Shan Lo had made the following assumptions. LoLo believed people would pay $ 5.75$5.75 for a large
Before franchising her Global Chopsticks restaurant concept, owner Shan Lo had made the following assumptions.
LoLo
believed people would pay
$ 5.75$5.75
for a large bowl of noodles. Variable costs would be
$ 2.30$2.30
a bowl creating a contribution margin of
$ 3.45$3.45
per bowl.
Shan LoShan Lo
estimated monthly fixed costs for franchisees at
$ 9 comma 000.$9,000.
Franchisees wanted a minimum monthly operating income of
$ 5 comma 700$5,700.
LoLo
did franchise her restaurant concept. Because of
Global ChopsticksGlobal Chopsticks'
success,
More NoodlesMore Noodles
has come on the scene as a competitor. To maintain its market share,
Global ChopsticksGlobal Chopsticks
will have to lower its sales price to
$ 5.25$5.25
per bowl. At the same time,
Global ChopsticksGlobal Chopsticks
hopes to increase each restaurant's volume to
8 comma 0008,000
bowls per month by embarking on a marketing campaign. Each franchise will have to contribute
$ 500$500
per month to cover the advertising costs. Prior to these changes, most locations were selling
7 comma 5007,500
bowls per month.
What was the average restaurant's operating income before these changes?
2.
Assuming that the price cut and advertising campaign are successful at increasing volume to the projected level, will the franchisees still earn their target profit of
$ 5 comma 700$5,700
per month? Show your calculations.
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