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Before launching a new advertising campaign, marketers for Le Menue frozen dinners determined the selling points (sucn advertisements. These selling points are called the a.

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Before launching a new advertising campaign, marketers for Le Menue frozen dinners determined the selling points (sucn advertisements. These selling points are called the a. Media plan. b. Advertising objective. c. Advertising platform. d. Advertising appropriation. e. Objective-task approach to advertising

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