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Before launching a new line of toys, Toys Inc. used the method of historical analogy to obtain a forecast. In this scenario, Toys Inc.: A
Before launching a new line of toys, Toys Inc. used the method of historical analogy to obtain a forecast. In this scenario, Toys Inc.:
A
noted the consumer response to similar previous products to marketing campaigns and used the responses as a basis to predict how the new marketing campaign might fare.
B
used a panel of experts, whose identities were kept confidential from one another, to respond to a sequence of questionnaires.
C
noted the behavior of its current customers while they use their products.
D
used a brainstorming session among a group of experts to draw new ideas
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