Before launching MyFit Virtual, The Athlete's Foot undertook marketing research to find out more about the customer practice of "showrooming".

a) Describe primary data and secondary data. Using examples, explain how The Athlete's Foot could use each type of data to find out more about the customer practice of "showrooming".

b) Describe qualitative and quantitative research. Using examples, explain how The Athlete's Foot could use each type of research method to find out more about the customer practice of "showrooming".