. Before revising the sales proposal already submitted by you to Koenig /me in Phase I, please make use of the following tips:

• Analyze thoroughly and use the information provided in this brief note relating to EA's sales simulation scenario to effectively plan your sales proposal as well as meeting with the customer (instructor).

1 QUES: -

Who would you say is going to be your biggest competitor (specify name)? Why? What do you anticipate to be the proposed bid amount and marketing & sales terms to be quoted by this competitor?