Before you begin, please be sure to review and keep in mind the Tylenol crisis and how the swift action of Johnson & Johnson revolutionized the packaging of over-the-counter medication and restored consumer confidence in this leading brand. Many consumers (perhaps even you) take for granted one of the most acclaimed "gold" standards of business ethics because the leadership of Johnson & Johnson in 1982 acted so quickly and decisively. As you begin this assignment, consider how each company may have or should have benefited from the Johnson & Johnson example.

Your written assignment, composed in an MS Word document, should be at least FIVE HUNDRED words that answer the prompt below. You must include at least two references cited in the body of the post and on a separate References page, following APA.

Prompt:

Choose two from the list of organizations, below. Perform a brief exploration of the recent past (1-5 years) on how these two companies have dealt with ethical issues that may have included their competitors, suppliers, and, most importantly, their customers. Work to identify a situation for each where the company faced and dealt with an ethical dilemma (e.g. company sales loss vs. consumer injury). Keep in mind that these examples are not all sales situations, but if these larger organizational problems are not corrected, then they can spell certain failure for salespeople, as well as sales managers.

• Carnival Cruise lines (Ship adrift)
• United Airlines (passenger management)
• Hovertrax (hoverboard fires)
• Equifax (data breach)
• Samsung cell phones (damaged product)

Once identified such a situation for each of your chosen companies, this will need some research on this particular area to become familiar with the background of that ethical challenge. Evaluate and report on how each handled their specific ethical challenges by preparing a defense.

Use the following list to map out your final defense:

1. Find and leverage a good baseline definition of ethics that will assist in your evaluation of these challenges. This ethical definition should be different from the earlier ethical question assignment in week three.
2. Build a preliminary understanding or framework of these two ethical situations that will embellish your storytelling and strengthen your defense.
3. Contemplate what other relevant internal as well as external variables that may have influenced these ethical dilemmas. As a sales manager, what additional preparations are needed to address them?
4. Address which company handled their ethical challenge better. Why?
5. Include lessons learned from the Johnson & Johnson Tylenol crisis.