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begin by choosing a company that supplies a product line you respect and use.Start with a (very) brief definition ofthe company, the product offering, and

begin by choosing a company that supplies a product line you respect and use.Start with a (very) brief definition ofthe company, the product offering, and what factors cause you to respect theproduct.Next, come up with a new product that you believe this company should consider offering.You may choose either a revolutionary or evolutionary product.Then, describe the steps you would take to develop the framework for a demand model for theproduct.

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