Question
Begin by reading and reviewing the Biocon Market Sizing Case Study Analysis, found here using this link: https://www.coursehero.com/u/file/197382724/Biocon-Launching-a-New-Cancer-Drug-in-India-Casepdf/ Then give a thorough analysis and answer
Begin by reading and reviewing the Biocon Market Sizing Case Study Analysis, found here using this link:
https://www.coursehero.com/u/file/197382724/Biocon-Launching-a-New-Cancer-Drug-in-India-Casepdf/
Then give a thorough analysis and answer the following:
- Assuming Biocon receives approval for BIOMAb, should it launch the drug immediately or conduct phase 3 trials before launch?
- Discuss the pros and cons relative to your chosen market entry strategy.
- What is the TAM SAM SOM for Biocon at the time of entry you have selected?
- Forecast the market size for Biocon at the end of five years. What assumptions did you make in your forecast?
- What price should be set for Biocon? Is this the price per dose or total treatment with Biocon?
- What information does your team need for the TAM SAM SOM analysis?
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Fundamental Accounting Principles
Authors: John Wild, Ken Shaw, Barbara Chiappetta
22nd edition
9781259566905, 978-0-07-76328, 77862279, 1259566900, 0-07-763289-3, 978-0077862275
