Begin by watching this video case about Hershey's: Amazon Advertising The Hershey Company case study - YouTube E Video Summary: More and more consumers have made the switch to be cord-cutters in recent years (not having any traditional television subscriptions such as cable or satellite). As consumers have left traditional television, they have flocked to OTT or over-the-top television where they can watch television through the use of an internet- connected device such as an Xbox, PlayStation, Roku, etc. Advertisers now have to consider how OTT can fit into their integrated marketing communications plans. This video shows how the Hershey's brand advertised on Amazon Prime Video to reach their target audience and discussed the advantages of advertising via this platform. Using what you have learned from the SmartBook Chapter/s, the video lectures and this video, . Present two other brands who have done a good job using OTT platforms to advertise and reach their target audience members. Present your position, your analysis as it relates to the concepts in this module, and discuss the impact to the consumer. . Research the audiences that watch TV via OTT platforms (include references). Given this information, discuss whether OTT was an appropriate choice for promoting the Hershey's brand