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begin{tabular}{|c|c|c|c|c|c|c|} hline Marketing Activities & Jan & Feb & Mar & Apr & May & June hline Display Type: & & begin{tabular}{c} Topshelf Display

image text in transcribed \begin{tabular}{|c|c|c|c|c|c|c|} \hline Marketing Activities & Jan & Feb & Mar & Apr & May & June \\ \hline Display Type: & & \begin{tabular}{c} Topshelf Display \\ (30 stores) \end{tabular} & & & \begin{tabular}{l} Standee Display \\ (10 stores) \end{tabular} & \\ \hline Promo Mechanic: & & 20% off & & 2nd piece at 30% OFF & & \\ \hline Sales Baseline: & RM30,000 & RM30,000 & RM30,000 & RM30,000 & RM30,000 & RM30,000 \\ \hline \multicolumn{7}{|c|}{ Sales Uplift due to displays and promos: } \\ \hline \multicolumn{7}{|l|}{ Rational for Sales Uplift: } \\ \hline Total Sales: & RM30,000 & RM30,000 & RM30,000 & RM30,000 & RM30,000 & RM30,000 \\ \hline \multicolumn{7}{|l|}{ Marketing Spend: } \\ \hline \begin{tabular}{l} \\ \\ \end{tabular} & & & & & & \\ \hline Total Marketing Spend: & RMO & RMO & RMO & RMO & RM0 & RM0 \\ \hline \multicolumn{7}{|c|}{ Given the following hypothetical scenario: } \\ \hline \multicolumn{7}{|c|}{ Key retail accounts to grow. Retail Supermarket Chain Stores } \\ \hline \multicolumn{7}{|c|}{ Range: Sanitary Pads and Liners } \\ \hline \multicolumn{7}{|c|}{ Retail Price per Product: RM14.90 } \\ \hline \multicolumn{7}{|c|}{ Front margin: 20%} \\ \hline \multicolumn{7}{|l|}{ Back margin: 5%} \\ \hline \multicolumn{7}{|c|}{ Please proceed to fill up the yellow cells } \\ \hline \multicolumn{7}{|c|}{ 'You may add any additional rows/columns, or make your own assumptions about other parameters not provided } \\ \hline \end{tabular}

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