Question
What are the differences between marketing a service or a good. What impacts does that have on your marketing strategies and plans?? Use of external
What are the differences between marketing a service or a good. What impacts does that have on your marketing strategies and plans?? Use of external research will enhance your answers (and your mark). Please cite your references in whatever style you wish.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
