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Directions Read the case study titled Futuram's Risk Management Strategy and discuss the following: What do you think of the Gordon purchase? Does it help

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Read the case study titled Futuram's Risk Management Strategy and discuss the following:

  • What do you think of the Gordon purchase? Does it help the Futuram international marketing effort?
  • Futuram is a recognized leader in its field. Does making money in nonmarketing ways have a negative impact on its image?
  • What do you think of Futuram's financial decisions in this case? How do these decisions matter to the company's long-term success?

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