\begin{tabular}{l|l} Sesnie Builders builds 1,500 -square-foot starter tract homes in the fast-growing suburbs of Tulsa. Land and labor are cheap, and competition among developers is fierce. The homes are "cookie-cutter," with any upgrades added by the buyer after the sale. Sesnie Builders' cost per developed sublot are as follows: (Click the icon to view the costs.) & Sesnie Builders would like to earn a profit of 15% of the variable cost of each home sale. Similar homes offered by competing builders sell for $202,000 each. \\ \end{tabular} Requirement 1. Which approach to pricing should Sesnie Builders emphasize? Why? Sesnie will need to emphasize a approach to pricing. Because the tract homes are stiff competition, Sesnie will control over pricing. Requirement 2. Will Sesnie Builders be able to achieve its target profit levels? Show your computations. Complete the following table to show whether Sesnie Builders will be able to achieve their target profit levels. (Use parentheses or a minus sign to indicate a profit shortfall.) Less: Target cost per home Less: Expected excess profit (profit shortfall) Data table Requirements 1. Which approach to pricing should Sesnie Builders emphasize? Why? 2. Will Sesnie Builders be able to achieve its target profit levels? Show your computations, 3. Bathrooms and kitchens are typically the most important selling features of a home. Sesnie Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $30,000 per home but would enable the company to increase the selling prices by $52,500 per home (in general, kitchen and bathroom upgrades typically add at least 150% of their cost to the value of any home.) If Sesnie Builders upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner? Show your analysis