Behavioral Accounting in Study. Previous literature shows that such examination is commonly showed in an experimental setting. If a Company is including humans, then it is imperative that it will also involve: Human judgments, human emotions and rationalization

Question:

Critically evaluating the above mentioned phenomena by tackling the following point:

Point 1

If entity end up with Research reliant on human decisions brings about experiments nevertheless not a flat out conformance to the reality, what would be resulting pros & cons? (Words limit 600)