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Behavioral finance is the intersection of finance and psychology and focuses on systematic irrationalities that appear to oftentimes characterize investment decision-making.BF explores biases such as

Behavioral finance is the intersection of finance and psychology and focuses on systematic irrationalities that appear to oftentimes characterize investment decision-making.BF explores biases such as overconfidence, conservatism, and representativeness or heuristics such as mental accounting and loss aversion.

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