Being able to identify an industry to use for benchmarking your firm$$s results with similar companies is frequently not easy. Choose a type of business and go to www$.$naics.com. This website allows you to do a free search for the NAICS $($North American Industry Classification System, pronounced $$Nakes$)$ number for different types of businesses. Choose keywords such as $$athletic shoes$$ or $$auto dealers$$ and others to see to which industry they have been assigned.