Being first to market is the best strategic approach in NPD, as described by the "first-mover advantage." True or False Being first to market may be costly as Firms educate consumers through promotional activity to stimulate primary demand, i.e. demand for the product category itself. True or False Firms that come second to market have an opportunity to build on the success of first-movers, potentially: adding product features to increase benefits True or False eliminating product features to reduce costs True or False targeting different user segments True or False Secondary Demand is the demand for a specific brand, rather than for a general product category. True or False