Belgium:

1. How will you apply what you have learned regarding culture in advertising your chosen brand? What will you emphasize in your advertising message? What will you avoid in your advertising message so as not to offend the local audience? Note: You will address this prompt in your Culture paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper.

What challenges would you face in doing business in this country?

a. Differences in business etiquette

b. Differences in attitudes regarding time / punctuality - Do they take their time getting to know you before doing business? Do they arrive on time for meetings?

c. Attitudes regarding family vs. work - Which is more important, family or work?

2. How will you apply what you have learned regarding consumer behavior in advertising your chosen brand? Note: You will address this prompt in your Consumer Behavior paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper.

5. What technological barriers exist that may present a challenge when advertising in this country? Write at least one fully developed paragraph. At a minimum your paper must address:

a. The level of technology in this country commonly used in this country - For example, are they heavy internet and mobile users?

b. The availability of technology - For example, less developed countries may not have ready access to internet and mobile applications.

c. How with the level and availability of technology impact your brand's ability to reach the target audience? Note: You will address this prompt in your Technology paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper.