Question
Below are 17 different types of messaging strategies that are commonly used by companies topromote their products. Describe in detail why that particulear strategy would
Below are 17 different types of messaging strategies that are commonly used by companies topromote their products. Describe in detail why that particulear strategy would would well or not work for your product.
(Product: Rotating Curling Iron)
1. Promote a brand call 2. Point-of-purchase branding 3. Reason-why ads 4. Hard-sell ads 5. Comparison advertisements 6. Testimonial 7. Demonstration ads 8. Infomercial 9. Feel-good ads 10. Sex-appeal ads 11. Humor ads 12. Fear-appeal ads 13. Anxiety ads 14. Image ads 15. Slice-of-life ads 16. Product placement - Placing products in movies and TV shows 17. Tie brand to social/cultural event
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