Below are five generic types of Blank $1.$ Fill in the blank, read surrounding text.

available to individual SBU's.

$$ Capture a larger share of the market for the SBU$$s current products.

$$ Aim to sell its current products to customers in new markets or market segments.

$$ Identify new uses for current products and sell them to customers with such uses.

$$ Create and sell entirely new products.

$$ Acquire a new business with the resources and competencies needed to create new products and enter new markets.