Question
Below are the results of the financial indicators for APPLE and MSFT for the year 2019. Compare both companies with each other and with the
Below are the results of the financial indicators for APPLE and MSFT for the year 2019. Compare both companies with each other and with the industry for each of the categories of financial indicators and recommend any changes that are necessary so that, according to your assessment, the disadvantaged company can move closer to and even outperform the best company. financial status or industry.
Financial Ratios Categories |
Year 2019 | Industrial and Commercial Machinery and Computer Equipment | |
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Solvency or Debt Ratios | Apple | MSFT | 2019 |
Debt ratio | 0.74 | 0.61 | 0.57 |
Debt-to-equity ratio | 2.80 | 1.57 | 1.04 |
Interest coverage ratio | 19.06 | 18.75 | 3.35 |
Liquidity Ratios |
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|
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Current ratio | 1.60 | 2.80 | 1.97 |
Quick ratio | 1.56 | 2.77 | 1.13 |
Cash ratio | 1.05 | 2.25 | 0.34 |
Profitability Ratios |
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|
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Net Profit margin | 21% | 33% | 3.1% |
ROE (Return on equity), after tax | 63% | 40% | 7.2% |
ROA (Return on assets) | 16.6% | 15.5% | 5.8% |
Gross Profit Margin | 38% | 68% | 33.9% |
Operating Profit Margin | 25% | 37% | 5.3% |
Activity or Efficiency Ratios |
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|
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Total Asset Turnover | 0.79 | 0.47 | 2.85 |
Days Sales Outstanding (days) | 63.96 | 54.47 | 17 |
Day Sales in Inventory (days) | 15.4 | 9.0 | 25 |
Market Ratios |
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|
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M/B | 14.26 | 10.79 | 12.53 |
EPS | 3.19 | 5.73 | 4.46 |
P/E | 33.45 | 27.23 | 30.34 |
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