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Below are the results of the financial indicators for APPLE and MSFT for the year 2019. Compare both companies with each other and with the

Below are the results of the financial indicators for APPLE and MSFT for the year 2019. Compare both companies with each other and with the industry for each of the categories of financial indicators and recommend any changes that are necessary so that, according to your assessment, the disadvantaged company can move closer to and even outperform the best company. financial status or industry.

Financial Ratios Categories

Year 2019

Industrial and Commercial Machinery and Computer Equipment

Solvency or Debt Ratios

Apple

MSFT

2019

Debt ratio

0.74

0.61

0.57

Debt-to-equity ratio

2.80

1.57

1.04

Interest coverage ratio

19.06

18.75

3.35

Liquidity Ratios

Current ratio

1.60

2.80

1.97

Quick ratio

1.56

2.77

1.13

Cash ratio

1.05

2.25

0.34

Profitability Ratios

Net Profit margin

21%

33%

3.1%

ROE (Return on equity), after tax

63%

40%

7.2%

ROA (Return on assets)

16.6%

15.5%

5.8%

Gross Profit Margin

38%

68%

33.9%

Operating Profit Margin

25%

37%

5.3%

Activity or Efficiency Ratios

Total Asset Turnover

0.79

0.47

2.85

Days Sales Outstanding (days)

63.96

54.47

17

Day Sales in Inventory (days)

15.4

9.0

25

Market Ratios

M/B

14.26

10.79

12.53

EPS

3.19

5.73

4.46

P/E

33.45

27.23

30.34

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