Below are two images from a recent (2022 and 2023) domestic tourism ad campaign from the Northern Territories. First, identify how these ads communicate using the three different types of benefits. Then, analyse the message being communicated using at least one of the other messaging concepts/theories learned in class (Weeks 1-4). Discuss the target market and the brand position being communicated as part of your response. Finally, discuss how you would use one of the digital communication tools (search advertising, display advertising, SEO, or social media content marketing) to increase the effectiveness of this campaign. Explain your reasoning.