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Below is a brief description of a company's mission and goals. Which strategy are they pursuing? Vision Statement Chester brands offer solid value. Our primary
Below is a brief description of a company's mission and goals. Which strategy are they pursuing? Vision Statement Chester brands offer solid value. Our primary stakeholders are bondholders, customers, stockholders, and management. Research and Development (R \& D) We will keep our existing product line, maintain a presence in every segment, and work to keep our products up to date in each segment despite high automation levels. Marketing The Chester team will spend modestly on promoting and selling products in our industry. Our prices will be lower than average. After we establish our cost leadership position, we will revisit our situation to explore options to improve awareness and accessibility. Production We will significantly increase automation levels on all products. However, because automation sets limits upon our ability to reposition products with R\&D, we automate more in the slower moving Traditional and Low End segments than in the fast moving High End, Performance, and Size segments. We will prefer overtime to capacity expansions. Finance We will finance our investments primarily through long-term bond issues, supplementing with stock offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are not adverse to leverage, and expect to keep debt/equity between 2.0 and 3.0 . We measure performance in terms of market share, stock price, ROE, and profits. What strategy is Team Chester pursuing? Product Life Cycle Focus Niche Cost Leader Broad Differentiation Broad Cost Leadership
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