Below is a dialogue between a Managing Director (MD) and his managers of a SME. Read and answer the questions that follow:

MD: "We must quickly proceed with our business digitalisation project. We have lost much time during this pandemic period. Our competitors are investing in technology and we are not doing anything."

Operation Manager: "But our processes are messy and inefficient. We cannot automate our problems away with digitalisation. We need a relook into our business model first."

Sales Manager: "We are losing time like what the MD says. It's either we quickly digitalise now or our business will perish. Our sales are suffering..."

(a) Discuss the key intent of business process reengineering (BPR) by contrasting it against business process improvement, and illustrate how BPR is achieved.

(b) There are 7 principles of BPR. Select any two (2) of these principles and examine how information technology plays a key role in each of the BPR principles, providing relevant examples to support your answers.

(c) Referring to the conversation above, appraise with justifications, if you agree or disagree with the Operations Manager and if BPR is appropriate. Propose what the next steps of the company should be.