Below is a hypothetical scenario I designed: Please help me on the two sections highlighted below: Assignment Requirement #3: &Assignment Requirement #9:

Table of Contents Introduction(remove heading) 3 Purpose 3 Scope 3 Communication Emergency Management Team 3 Hazards and Threats 4 Stakeholders and Key Audiences 4 Holding Statements 5 Message Maps 5 Media List 6 Social Media 6 News Release 6 Approval Process 7 Spokespersons 7 Conclusion 7 References 7

Introduction(remove heading) Hazards and Threats Every plan must address the hazards or threats that could impact the organization to determine where to develop communications materials to support the crisis in advance. Be ruthless and think "outside" the box. Make a list and work with your team to determine the probability of them happening. Assignment Requirement #2: O Organization: Government of Alberta o What the hazards are to the Government of Alberta: Significant Economic risks to the Government and hazards to First Nations communities in surrounding areas. o Wildfires have a significant economic impact on the Government, including the costs of fighting the fire, damage to or loss of infrastructure, damage to or loss of property, and decreased tourism and revenue. Wildfires also pose a significant risk to First Nations Communities such as the Mikisew Cree First Nation, Athabasca Chipewyan First Nations, or the Fort McKay First Nations.

o Do not forget to review new hazards such as reputation management on social media or cybersecurity threats.

Hackers can block communication measures from province-wide communication, including radio signals and social media accounts run by officials in charge of liaising alerts with citizens and residents of Alberta.

@@@@@Who is part of your emergency management team supporting communications in a crisis? Communicators need to build their teams to ensure they have the capacity to respond. In a perfect world where you have staff this would include but is not limited to:@ Lead communications person to ask as liaison to the Crisis Management or Crisis Leadership Team. @ Manager of internal or employee communications.@ Manager of external or public communications.@ Social Media guru who can change the website and manage your SM feeds.@ Also, can you task people to support the social media lead person to monitor the SM feeds and conduct social listening and monitoring as needed?@How do you get a hold of them after hours and on weekends? What are their roles on the team and are their roles and responsibilities defined? Consider how are you reaching your key personnel? Do you have a notification system that will bring everyone together? Are you using a phone call-out list? What happens if the phone tree breaks down? Do you have an EOC place to meet or an online EOC if people can't get to the scene? Do you have a backup email list with personal emails in case of a business server failure?@It is understood that smaller organizations may only have one individual. However, to manage a crisis they will need backups and they need to start identifying how to increase the team to support a crisis in advance of an incident occurring - and train them to fill those roles. @Assignment Requirement #1:@Include a matrix of key staff and positions and a list of their roles and responsibilities in a crisis.@Name Role Contact Information@Fort MacMurray Fire Department Aiding areas with uncontrolled wildfires By phone at 780-743-7000@Canadian Forest Services Working with Provinces to ensure our forests are sustainable By phone at 825-510-1154@Devin Dreeshen Minister of Agriculture and Forestry By e-mail at d..n@bcws.ca@ @ @Royal Canadian Mounted Police Work with provincial and municipal partners to keep residents safe By phone at 780-788-4000@Wood Buffalo Wellness Society Providing residential treatment and housing management solutions to families facing homelessness By phone at 587-537-8477@ Todd Loewen @780-427-2711

Stakeholders and Key Audiences Stakeholder/Key Audience List: Work to identify ALL key stakeholders and audiences. Develop a contact list with email addresses and telephone numbers (they can be fake but the positions should be real for this Assignment Requirement). Ensure to include your internal audiences, your external audiences and think about possible emergent audiences that you could pre-identify. Don't forget to include key corporate executives, contractors you may need to support your response, community leaders and organizations. Tip: Keep paper copies, digital copies on your computer and in your phone and consider a copy shared on a secure, yet external website. Keep it updated! Assignment Requirement #3: Produce a key stakeholder/key audience list for inclusion with "name" or position, email and phone numbers remember for FOIP reasons I am really interested in knowing "who" you think are your key audiences and how you would reach them.

Name	Role	Contact Information

Holding Statements Wildfires can have a devastating impact on remote First Nations communities in Alberta, and it is critical to have pre-approved holding statements that address the unique needs and perspectives of these communities. The following section provides a set of draft holding statements that can be adapted to different scenarios involving wildfires and remote First Nations communities, and that emphasize the importance of working closely with Indigenous community leaders to provide the best possible support and assistance to those affected.

"The Government of Alberta is deeply concerned about the impact that the wildfires are having on the [community name] First Nations communities in Alberta. We are working closely with emergency services and Indigenous community leaders to coordinate our response efforts and provide the best possible support to those affected. Our priority right now is the safety and well-being of everyone in the affected areas."

"We will continue to provide updates and information as it becomes available. Please visit our website [https://www.alberta.ca/alberta-wildfire.aspx], follow us on Twitter @AlbertaWildfire using the hashtag #AlbertaWildfire, and check our Facebook page [https://www.facebook.com/AlbertaWildfireInfo/] for the latest information."

"We encourage everyone to follow official guidance and evacuation orders as issued by emergency services. If you have been affected by the wildfires and need assistance, please reach out to [insert contact information or resource]."

"We are committed to working closely with Indigenous community leaders to ensure that the needs of the community are being addressed, and we will continue to provide ongoing support and assistance to those affected. We ask for your patience and understanding as we work through this crisis together."

"This statement was issued on [insert date and time stamp] and will be updated as necessary."

Message Maps Creating message maps for each possible scenario is also highly recommended when developing a real crisis communications plan. Work to ensure you have messages for each pillar or cycle of the emergency depending on the scenario. (For overland flooding, for example, you may wish to include mitigation measures, 72-hour kit info, evacuation routes and post recovery information to the degree that you can.) Assignment Requirement #5: For the purposes of this Assignment Requirement please choose one hazard and three key audiences. I would like to see three message maps so for example, a school intruder situation could have one message map for the teachers and staff; one for the parents and one for the school officials. They may all be very similar but there I likely some key messaging that would differ slightly for each audience. Your Assignment Requirement needs three message maps included in the final plan.

Media List Keeping a media list up to date is a time-intensive, yet necessary task. Work to see if you can leverage one from a higher authority within your organization or an association of which you're a member. Ensure to keep your local media at the top of the page and identify any phone numbers for after-hours emergencies (such as local radio station manager). Assignment Requirement #6: Considering your location, do a review of local, regional and provincial media who would likely be interested in covering your emergency. Develop a list of those media. Social Media News Release:

Regarding the recent alert and/or evacuation of the community(s) of _______, the Alberta Wildfire organization and the Government of Alberta would like to extend their sympathies and strength to those affected. The safety of Albertans and their communities is our above-all focus and main priority. To each of the individuals of ______ experiencing hardship during this time, you have our undying support and unwavering belief that we are in this together, as a province and a unified collective. Our organization's response to the _____ Fire(s) is being carried out by our World-Class Alberta Wildfire Management team consisting of our Helitack, Firetack, and Unit crew personnel with additional behind-the-scenes staff working around the clock. Alberta Wildfire is also committed to working strategically with community members, community leaders, forest companies, and industry all tied to the affected ______ area(s). As our organization's operations work to suppress the wildfires tirelessly, we thank you for your support and cooperation during this trying period and beyond.

For additional up-to-date information regarding wildfires and evacuation orders or alerts visit our website https://www.alberta.ca/alberta-wildfire.aspx, call our information line: 1-866-394-3473 (FYI-FIRE), or download the Alberta Wildfire app. Public Information will also be posted on our Facebook page Alberta Wildfire and our twitter account @AlbertaWildfire. For media inquiries, please call the Forest area office at 780-420-1968.

With efforts to protect and serve, Devin Dreeshen, Minister of Agriculture and Forestry

Approval Process How do you get your messages approved for dissemination? Make sure you know what the approval process is within your organization. Work to streamline it wherever possible to avoid bureaucratic red tape at a time when every second will count. Consider holding statements that have organizational and if necessary, legal approval to "buy you time" until more details become available.

Assignment Requirement #9: Develop a basic approval process for your organization in a flowchart format. Who needs to know what information and who should be advised in advancing of what you're releasing both internally and externally (remembering that internal always goes external). Conclusion The Government of Alberta is committed to ensuring the safety and well-being of all residents, including those in isolated First Nations communities, during a wildfire crisis. By following the guidelines and strategies outlined in this crisis communication plan, we aim to provide clear and accurate information to the public, collaborate closely with Indigenous community leaders, and coordinate our response efforts effectively. It is our hope that this plan will help mitigate the impact of wildfires and support affected communities in the best way possible. However, we recognize that no crisis can be fully predicted or controlled, and we remain committed to ongoing learning and improvement as we navigate these complex challenges. References Alchemy Communications Inc. (2021, March 17). Be prepared: Crafting crisis communications holding statements. https://www.alchemycommunications.ca/blog/be-prepared-crafting-crisis-communications-holding-statements Government of Alberta. (2020, May 7). Alberta ready for wildfire season. https://www.alberta.ca/alberta-ready-for-wildfire-season.aspx Government of Alberta. (n.d.). Organizational Units. Retrieved April 12, 2023, from https://www.alberta.ca/albertaFiles/includes/directorysearch/goaBrowse.cfm?txtSearch=Executive+Branch&Ministry=EXC&LevelID=17767&userid=161142#161142&varExpandID=-1 Northern Alberta Institute of Technology. (n.d.). Week 13 - Developing a Disaster/Crisis Communication Strategy. Moodle. https://moodle.nait.ca/mod/lesson/view.php?id=12821881&pageid=335318 Ubiq (Youtube)2020https://www.youtube.com/watch?v=5C3OHlIgnrQ