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Below is a simple framework, adapted from Hobday, Rush & Bessant, which shows a spectrum of innovation archetypes a company may display. My question now

Below is a simple framework, adapted from Hobday, Rush & Bessant, which shows a spectrum of innovation archetypes a company may display. My question now is: which of the 4 fields below does the Royal Bank of Scotland fall into?

How far rm I: aware of need In change High How far I: the [Inn prepared and able to change In practice High

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