Below is an example of a supermarket company exploring the relationship between its objectives, CSFs and KPIs

The company has defined two of its objectives as follows,

To generate lifetime loyalty

To create value for customers

The supermarket then needs to identify the CSFs which will help it to achieve those objectives. These CSFs could be stocking the goods that__________most want to buy (thereafter named CSF 1); making the_______ experience as pleasant as possible (thereafter named CSF 2) and using economies of scale to source appropriate goods as cheaply as possible (thereafter named CSF 3). KPI such as the proportion of goods taking more than a week to sell would be related to ________. KPI such as the percentage of products cheaper than competitors would be related to __________.