Below is the list of books your group may choose for this assignment. There's something for everyone, I hope, ranging from philosophical to practical to inspiring -- all are relevant to Consumer Behavior.Amazon links are provided for your convenience.

• "The Power of Habit"by Charles Duhigg (https://www.amazon.com/dp/B007EJSMC8(Links to an external site.)

What was the author's goal in writing the book? What ideas was (s)he trying to get across?

What consequences does the authors' ideas have? Consider personal, societal, national, global, political, economic, and/or scientific implications of the ideas that were discussed.

How controversial are the issues raised in the book? Which side are you aligned on? Why?

How does the book relate to consumer behavior? In what ways do the ideas help us better understand or influence (directly or indirectly) people's choices, actions, preferences, happiness, well-being, attitudes, beliefs, needs, values, and goals?

What are some practical/managerial insights gained from the book? How would the book help leaders, managers, and marketers make better decisions or become more successful?

Did the book help you in any way at a personal level? Did it help you better understand yourself, your surroundings, or the people around you?