Question
Below, you are given different metrics for a specific game. By using those, it is possible to estimate/calculate LTV or ARPU. Please do it for
Below, you are given different metrics for a specific game. By using those, it is possible to estimate/calculate LTV or ARPU. Please do it for each of those and elaborate on your maths. D1 Retention: 40%, D7 Retention: %10, D30 Retention: 6%, Interstitial Impressions per DAU: 4, Rewarded Impressions per DAU: 2, Interstitials eCPM: $30, Rewarded eCPM: $50 What is day 7 ARPU? How would you estimate d30 ARPU?
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Mastering 21st Century Enterprise Risk Management
Authors: Gregory M Carroll
1st Edition
1483510441, 9781483510446
