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Ben is planning to purchase a new Apple mouse, and he is reading online reviews. He found that certain reviews are more trustworthy compared to

Ben is planning to purchase a new Apple mouse, and he is reading online reviews. He found that certain reviews are more trustworthy compared to others. Which kind of reviewers' reviews would be considered more trustworthy? Reviewers who are considered to be popular Reviewers whose historical ratings in a certain product domain display greater variance Reviewers who are viewed similar Reviewers whose historical ratings in a certain product domain display less variance

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