Ben & Jerry's has successfully won over Gen Z by actively engaging with social justice issues and demonstrating a genuine commitment to making a positive impact.

Explanation:

They have used their platform to address relevant issues such as racial justice, climate change, and LGBTQ$+$ rights. For example, they have partnered with organizations like Color of Change and the NAACP to support racial justice initiatives.

They have also advocated for climate action and sustainability through initiatives like their "Save Our Swirled" campaign. By taking a stand on these important issues and using their brand to spark conversations, Ben & Jerry's has resonated with Gen Z$\text{'}$s values of social responsibility and activism.

Their playful tone and use of humor also make their message more accessible and relatable to this generation. Overall, Ben & Jerry's has shown that they genuinely care about making a difference beyond just making a profit, and that has resonated with Gen Z$.$

$2.$ Patagonia is another B Corp$-$certified brand that Gen Zers support. In fact, YPulsereports that Patagonia is one of the top $15$ favorite brands for Gen Zers. This is largely due to its complete transparency about its suppliers, waste, and goals to eliminate the company$$s negative environmental impact.

$3.$ Wendy$$s has been very successful in engaging its audience online, especially on Twitter. Wendy$$s is known for staying current and on$-$trend with news stories and pop culture and readily replies to tweets. Its free fries campaign is a good example of engaging with Gen Z online.

QUESTIONS: What is the angle specific to Orange? We see how it connects to Gen Z$,$ but how about Orange?$($OrangeTelecommunications corporation$)$