Benchmark $$ Strategic Alternatives Assessment

The purpose of this assignment is to analyze a company$$s strengths and weaknesses in order to recommend feasible value$-$enhancing alternatives.

Examine potential growth opportunities and strategies for Johnson & Johson and compare the advantages and disadvantages of each opportunity.

$1.$ Conduct a SWOT analysis for Johnson & Jonhson and discuss findings. What advantages does Johnson & Johnson have over its competition? What opportunities exist in the industry from which Johnson & Johnson can benefit? Who is Johnson & Johnson's competition, and what types of risks might they pose? What weak areas could Johnson & Johnson improve to compete with its strongest competitors?

$2.$ List strategic alternatives that create value for Johnson & Johnson. Which ones are focused on internal growth and what do they offer to Johnson & Johnson? What are the drawbacks of these strategies? Which ones are focused on external growth and what do they offer Johnson & Johnson? What are the drawbacks of these strategies?

$3.$ How would you use a decision matrix to identify the leading alternative? Explain how to determine the values used to distinguish between each option. What about the matrix, if anything, may be limiting in its use value to an analyst or decision maker?

$4.$ What factors might inhibit the success of the optimal strategic alternative identified? How can the issues identified be addressed and corrected?

$5.$ Growing an organization is not always about increasing the size of the firm. If expansion is not the main focus, what other elements lend themselves to the growth of the firm? How might each be achieved?

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

$$ BS Business Analytics; BS Business Management; BS Finance

$1\mathrm{.}2$ Apply techniques for creative problem solving and encouraging innovation within organizations.

$$ BS Business for Secondary Education

$6\mathrm{.}1$ Develop an innovative and entrepreneurial solution for a specific business problem.