Benchmarking each smartphone literally takes hours. We basically begin the test, wait till it finishes evaluating and record the result. It’s just not done yet. You start all over again and perform the same operation a couple of times. Mind you this is only for one benchmarking test. The reason behind performing the test in multiple iterations is because the result varies each time. So, why does that happen? The working of the smartphone CPU is quite complex. At times it might use just two cores to do a job, while the same job might require four cores if there are multiple applications in the background. So, the evaluated performance is not even all the time. This is why we run multiple iterations and later average them out.

It’s always a wise thing to take these benchmarking numbers with a grain of salt and there is multitude of reasons why you should do that. In any field that involves electronics there is tolerance. So, the performance is not always the same. Having said that – the consistence of all the electronic components have greatly improved. Secondly, an impressive score doesn’t necessarily mean the device will provide top notch performance all through the day. For example, your smartphone might show some traces of lag and stuttering by the end the day due to excessive usage of the device.

Based on Case Study above, answer the following question:

(a) Discuss TWO (2) business gains of successful competitor’s product benchmarking process.