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Benchmarking Peer ratio benchmarking is focused on comparing financial ratios with a select group of companies in that very similar. What is typically NOT included

Benchmarking
Peer ratio benchmarking is focused on comparing financial ratios with a select group of companies in that very similar.
What is typically NOT included in a checklist used to identify appropriate peer group companies?
Same seasonality
Same industry
Same type of management team
Same geography
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