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BENGAY aspirin, Cracker Jack cereal, Frito - Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers' _ _ _ _ _

BENGAY aspirin, Cracker Jack cereal, Frito

-

Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers'

________

dictated that the extensions were inappropriate for the brand.

Group of answer choices

brand equity

brand stature

power grid

brand knowledge

brand salience

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