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Berdasarkan artikel yang ditulis oleh Srikrishna Chintalapati and Shivendra Kumar Pandey (2021) dengan judul Artificial intelligence in marketing: A systematic literature review. Silahkan anda jelaskan

Berdasarkan artikel yang ditulis oleh Srikrishna Chintalapati and Shivendra Kumar Pandey (2021) dengan judul Artificial intelligence in marketing: A systematic literature review. Silahkan anda jelaskan perkembangan marketing seiring dengan penerapan Artificial Intelligence di era industry 4.0.

Berikan kutipan dan sumber referensi ilmiah yang jelas.

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