bert Saatchi is the owner of a popular high-end fashion store in Sydney's CBD, Evelyn Mae, serving approximately 1200 customers a week. Robert has most recently had a conversation with a couple of customers who have expressed concerns that he does not sell more affordable clothes. Robert is very concerned about these comments as one of his direct competitors was forced to shut its doors last year due to poor sales. He does not want history to repeat itself. Robert starts thinking about diversifying his business just to be on the safe side. This means he is considering selling both high-end as well as middle-of-the-range fashion. He calls a close friend, John Jiang , who previously owned a small corner-store that went out of business a few years ago. His friend warns him that 'times are tough' for retailers and that he should heed the warnings of his customers. Questions that your group needs to address appear below. Using one or two DM models, What should Robert do? Keep in