BERTOS MANUFACTURING CORPORATION CASE STUDY : BERTOS MANUFACTURING CORPORATION Evaluating Markets to Invest Abroad 1. Identify the key criteria and considerations that need to be taken into account in evaluating BFSI entry in the proposed foreign markets.

2. Of the countries under consideration, which five would be most suitable for the immediate establishment of a BFSI subsidiary? Highlight the key issues for each of the selected countries and discuss the reasoning behind your recommendation.

3. Which countries would be unsuitable for a BFSI subsidiary at this time, and what are the basic shortcomings in each case?

The candidate countries were: 1. Croatia 2. Chile 3. Colombia 4. Serbia 5. Philippines 6. Costa Rica 7. Australia, 8. Malaysia 9. Qatar 10. Nigeria.