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Best Buy, an electronics retailer, normally sells a Dell Inspiron laptop for $500, but has discounted the laptop for Black Friday to $449.99. This is
Best Buy, an electronics retailer, normally sells a Dell Inspiron laptop for $500, but has discounted the laptop for Black Friday to $449.99. This is an example of which type of pricing tactic? Group of answer choices EDLP Captive/Complementary pricing Surge pricing Price ending effect Demand pricing
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
