best practices for developing and/or administeringsurveys. There are lots and lots of tricks to not just developing a good survey but to increasing the chances that consumers will participate in the survey. There should be an analytical plan for each question that you ask in a survey. You should know why you asked the question and how you will use the results. For example will you compare women versus men, will you compare certain age groups? And why and how will you compare these two groups?The answers dictate the format of the data you will collect (yes/no data, ratio data, or scale data for example).