Question
BestAuto company designs and manufactures luxury cars. Their marketing team conducted an extensive study and have discovered its most likely customers belong to the high-income
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BestAuto company designs and manufactures luxury cars. Their marketing team conducted an extensive study and have discovered its most likely customers belong to the high-income group of women and men. They are designing an ambitious TV marketing campaign to reach their target audience. They are considering to purchase 1-minute commercial spots on two types of TV shows: cricket matches and comedy shows. Each comedy commercial is seen by 7 million high-income women and 2 million high-income men. Meanwhile, 2 million high-income women and 12 million high-income men see cricket commercial. The cost of 1-minute comedy ad is $50,000 and a 1-minute cricket ad is $10,000. The firm wishes their ad must be seen by at least 28 million high-income women and 23 million high-income men. Apply optimisation to find how the firm can meet its advertising requirements at minimum cost.
BestAuto company designs and manufactures luxury cars. Their marketing team conducted an extensive study and have discovered its most likely customers belong to the high-income group of women and men. They are designing an ambitious TV marketing campaign to reach their target audience. They are considering to purchase 1-minute commercial spots on two types of TV shows: cricket matches and comedy shows. Each comedy commercial is seen by 7 million high-income women and 2 million high-income men. Meanwhile, 2 million high-income women and 12 million high-income men see cricket commercial. The cost of 1-minute comedy ad is $50,000 and a 1-minute cricket ad is $10,000. The firm wishes their ad must be seen by at least 28 million high-income women and 23 million high-income men. Apply optimisation to find how the firm can meet its advertising requirements at minimum cost.
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