Bestbuy is running an A/B test to determine which version of their site drives the most conversions.

Experiment A

HOMEPAGE NAVIGATION EXPERIENCE

COMPUTERS (70% of homepage traffic)

> APPLE (80% Users visited this page) (Most visited section)

> Samsang (30%)

SMART PHONES (10%)

> Apple

TV (5%)

PRINTERS (3%)

BOOK A TIME WITH AN EXPERT (2%)

Experiment B

HOMEPAGE NAVIGATION EXPERIENCE

APPLE (30%)

COMPUTERS (50%)

SMART PHONES (10%)

TV (5%)

PRINTERS (3%)

BOOK A TIME WITH AN EXPERT (2%)

WHICH VERSION SHOULD WE KEEP? PROVIDE AN EXPLANATION FOR YOUR ANSWER.