Question
BestDeal.com and CrazySavings.com are two online retailers with free return policies. They sell the same brand of TV. The retailers' cost per TV is $1000.
BestDeal.com and CrazySavings.com are two online retailers with free return policies. They sell the same brand of TV. The retailers' cost per TV is $1000.
There are 100 buyers in the market. Each buyer has a perfectly inelastic demand for exactly one TV. Initially, each buyer pays for a TV from either website with equal probability. If the buyer finds out that the other website offers a strictly lower price, he/she will simply return the TV to the original website free of charge, and then buy a new one from the other website at the cheaper price.
Let pBDbe the price that BestDeal.com charges for the TV. Let pCSbe the price at CrazySavings.com. pBDand pCScan be any positive real number.
Now suppose that the two websites both announced their "lowest price guaranteed" policy. Here is the statement of the policy:
"We offer the best price, guaranteed! If you pay for a TV on our site and later find a lower price from our competitor, just let us know and we'll refund you the difference!"
(the system says the buyer is the wrong answer.)
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